Hudson Whitman is the small press you’ve been looking for.
It’s the right publishing company at the right time.
To say publishing is shifting is something of an understatement. Change is radical, and it seems to be happening almost daily. Readers have more opportunities than ever to buy books wherever and however they want, and authors, often dissatisfied with standard publishing arrangements, are choosing alternative routes to finding those readers. Many authors are discovering, however, they lack the time, the skills, and the support to go it alone.
That’s where Hudson Whitman makes a difference. While we are a small press, we pride ourselves on being knowledgeable and responsive. And, we offer some things that authors seem to value most in a relationship with a publisher: an editor to work with, marketing support, wide distribution, and fair contracts.
Since Hudson Whitman is not locked into an outdated supply chain or tethered to ways of doing business that hold legacy publishers back, we are free to explore, to create, and define as we go.
William Patrick is the press editor. He understands authors, their needs, styles, personalities, and, perhaps most importantly, their goals. As an instructor at Fairfield University’s MFA program, it’s his job to make good writing better. As an award-winning author of seven books (three novels, two volumes of poetry, and two nonfiction titles) as well as several screenplays, he is attentive to the time and the commitment required to communicate clearly to readers, and the importance of telling stories well, across genres. Bill works closely with Hudson Whitman authors, and has the support of a seasoned, four-member editorial review board behind him. This kind of attention to craft is rare in the industry, and one that Hudson Whitman is proud to offer.
Sue Petrie is focused on making Hudson Whitman the best press it can be. She’s Hudson Whitman’s backbone, the “soup to nuts” person. Sue has broad experience in the industry that includes production, marketing, publicity, sales, and printing. She’s pitched titles to the New York Times Book Review and the famously grueling New York Review of Books. She’s written cover and marketing copy, designed ads, worked with digital and offset printers, and has created and implemented marketing plans with authors. She even spent a year with self-publishers and has seen what works, what doesn’t, and why. Sue knows that for a new press to succeed it must respond to authors individually, be ready to implement new technology quickly, and be able to distribute books in a variety of formats across platforms. And, of course, be willing to take chances.
Hudson Whitman is interested in creating partnerships with authors, and establishing a system of clear communication. We put our best effort into creating a high quality book, one we can all be proud of. Then, we work together with the author to market and to sell. The hard part of selling books is, frankly, selling them. That’s why we want to publish writers – first-time, emerging, and seasoned – who are serious about quality, but who are also willing to do legwork, to help create a market or tap one they may already be part of. We create contracts that include the interests of both the author and the press, develop a comprehensive marketing plan together, base our print runs on what we can realistically sell, make sure e-books are available in as many outlets as possible, then work together to accomplish goals.
Hudson Whitman publishes high-quality nonfiction in areas that support the academic interests of Excelsior College, a distance learning college with administrative offices in Albany, New York. Excelsior College (formerly known as Regents College) has been committed to removing barriers of access and affordability to working students for forty years. The school is non-profit and primarily serves an adult population. Excelsior College takes an innovative approach to education and is perhaps best known for its School of Nursing and its reputation as a military-friendly educator. It also offers a variety of degrees, including both a BA and a master’s degree in Liberal Studies.
Hudson Whitman is developing reach into the college’s markets, and seeks authors as well as potential customers from the thousands of students, faculty, staff, and alumni that comprise the college’s “core community.” Our affiliation with Excelsior College offers Hudson Whitman a unique position to reach the people most interested in the books we publish.
Our marketing plans combine the author’s contacts and platform with our reach, via social media, events, conferences, and e-newsletters into each of the college’s departments, including faculty and alumni, and, when appropriate, with its offsite partnerships.
Hudson Whitman is not a vanity press. It does not charge reading fees or require authors to pay for editing, marketing, design, or any component of the publishing process. It does, however, charge a micro-fee for submissions. This may cause a few eyebrows to go up. We’ve invested in creating a streamlined, paperless system whereby we receive manuscripts, distribute them for review, and receive editorial comments electronically. The micro-fee enables us to offset the expense. We could spend our money in the post office and on Xerox machines, but that feels more like a step back than a step forward. We hope authors see the advantages.
Thank you for taking the time to learn about our press. We hope you will consider Hudson Whitman for your next publishing project.